Which is best - Finda vs Gopher

It used to be that every few months despite repeated requests to be put on their 'Do Not Call' list, I would get persistent telemarketing calls from a company called Gopher, an online business directory service that seem to be desperate to sell me a promotional package to help my computer service web site attract more traffic.

Update: (Feb 2021) After heaps of complains about Gopher, Consumer NZ taking them to the cleaners and their refusal to acknowledge their competition or compete with realistic prices, it looks their NZ customers have finally had enough and Gopher NZ have gone the way of the dodo bird so this page is for historical info only.

Services like Gopher offer a fee promotional package and several progressively priced packages that aim to give your web site a higher search engine ranking so that people are more likely to see your web site appear higher up in Google search results when they are searching for your line of business.
The theory is that the more you pay them, the higher they rank your web site on their own service and therefore the higher real search engines like Google will rank your web site, whether or not this actually happens is debatable and difficult to prove.

Having used a similar service called Finda some years ago, I wanted to compare Gopher with Finda to see which would give the most bang for buck but I couldn't find any web sites that compared Finda and Gopher feature for feature so I created this comparison table based on information buried deep on their own web sites.

When you compare the plans in the format presented on their web sites, it's not that obvious who has the best deals but when you look at the same information presented in the table below ~ it's obvious that one of them needs to seriously lift their game.

	Finda	Gopher	Finda	Gopher	Gopher	Finda	Gopher	Gopher	Finda
	Free	Free	Bronze	Basic	Bronze	Silver	Silver	Gold	Gold
Cost excl. GST / year			$295.00	$299.00	$595.00	$795.00	$995.00	$1,995.00	$1,595.00
Web site link
Address & map
Contact phone number						multiple			multiple
Business description	1000 chars		3200 chars	200 words	200 words	3200 chars	200 words	200 words	4200 chars
Email address
List category	1	1	2	1	1	2	3	10	3
Logo in Search Results
Additional images			12	2	4	15	6	8	18
Listed products / services		1	8	1	1	10	1	1	12
Number of brands			8			10			12
Coupons			1			1			multiple
Video						1			multiple
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